7 Easy Steps To Your Own MLM Marketing System

Multi-level Marketing (MLM) is a booming industry right now, with thousands of people generating a healthy income almost on autopilot.

All it takes is 7 simple steps to create a profitable MLM marketing system that works for you.

If you are new to the business and need help with the creation of your own system, or you struggle to wade through the confusing advice other marketers provide, this basic process will put you on the path to MLM success.

First, you need to understand you are not only building a downline. You are establishing a profitable MLM business. Although your end goal is for people to join your primary venture, you also want to make certain you are creating numerous income streams from one huge marketing funnel.

Step 1: Inform Yourself - Preparation Phase

As with any type of marketing, you need to research your target. Determine what kind of language will pull people into your funnel. Decide how you will create a compelling proposition that makes people say yes to your opportunity. No matter how much experience you have as a network marketer, you should always strive to increase your industry knowledge.

Step 2: MLM Lead Generation FREEBIES – Create Opt-In Bait

Opt-in bait is a free info product you will give to people in exchange for their contact information. Whether you choose to offer a free newsletter, webinar, PDF download, eBook, white paper, or industry report, you need to make it irresistible. The content should provide valuable and powerful information to lure individuals onto your list. To ensure you produce a high quality product, consider collaborating with a professional writer.

Step 3: MLM Marketing System Front End – Create a Capture Page

A capture page, also known as an opt-in page, is a webpage that asks people for their contact details. You should use the page to sell the benefits of obtaining your info product. Somewhere on your page, you should provide an opt-in web form, which you should connect to your email autoresponder account.

An autoresponder service will store all contact details to your list. It is a good idea to setup your opt-in page with Google Analytics. You can then determine how well your capture page converts and tweak it accordingly.

Step 4: Traffic Generation – Implement an MLM Lead Generation Strategy

Before you can capture leads, you first need to generate interest and drive traffic to your opt-in page. Tactical methods for MLM lead generation include both paid advertising and free methods.

Paid methods for traffic generation:

- Pay Per Click
- Web Banners
- Pop-up Ads

Free methods:

- Organic SEO (search engine optimization)
- Blogging
- Social Media
- Referrals

For MLM lead generation, it is a good idea to drive traffic through a mixture of both paid and non-paid methods.

Step 5: Credibility Building – Build Your List and Provide the Free Product

Once a lead opts to join to your list, you need to provide the free product you promised. A great way to do that is by creating a thank you page. This page should prompt subscribers to log into their email accounts and confirm their subscription. Once they confirm, the autoresponder will automatically send an email with a download link to the free info product. To boost your credibility, consider making the thank you page a little more personal than most confirmation pages you find these days.

Step 6: Following Up – Build Relationships and Build Your Profits

The key to MLM success is consistent communication and solid relationship building. You need to make personal connections with people if you hope to achieve the results you want. You need to spend most of your time recruiting and sponsoring, which means you need to build an MLM marketing system that generates leads on autopilot. While you are establishing relationships, you should be providing valuable information, positioning yourself as a leader, and enticing people to join your business as a distributor.

Many network marketers amplify their success by designing and introducing a funded proposal system to their MLM efforts. This system lets you attract highly qualified leads that pay upfront commissions, even if they do not join your business. Essentially, you begin by offering an inexpensive solution on the front end of the funnel. This solution should help subscribers with a common problem they face. You can then set up your product or business opportunity on the back end of the funnel. You will find it is much easier to survive online when you understand the front end model versus the back end model.

The System in a Nutshell:

- Setup an autoresponder series that will consistently feed your subscribers high quality, useful content.

- Provide them with free products, tools, and services that will help them achieve the goals they want to reach.

- At the bottom of each email, promote an inexpensive service or product and provide a link to the sales page. This will help you generate an instant cash flow, without promoting the opportunity you have to offer just yet. If you provide value over time, people will be more willing to join your team and buy your products.

- Once you sell the info product, you can then begin to feed your list information about your opportunity. Add links into your promotional emails that lead people to your presentation. A video presentation is often best, since it puts a face and personality behind the business. Do not forget to include a strong, compelling call to action.

Step 7: Modelling – Find Successful MLM Leaders

The simplest way to build an effective MLM marketing system is by finding people who already produce the results you desire. Determine which methods they use, how they are able to achieve those results, and how you can imitate their actions for your own success. Using a proven model is the easiest way to get where you want to go in the MLM industry.

Creating your own MLM marketing system does not need to be as difficult as it seems. Yes, it requires hard work and dedication in the beginning, but the results are well worth the time and effort. Once you establish a network marketing system that works for you, you can sit back and reap the rewards.